Webinar: Implementing the new PADI ReActivate template (Mail Chimp and EVE users)

Recently, we posted a Toolbox Tip about using the PADI ReActivate email headers into your existing email campaigns and newsletters.

If you’re looking to take the next step towards reaching out to inactive divers, then why not download the free PADI ReActivate email template which you can import into your EVE or MailChimp account: click here to download the free template.

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To help you make the most out of the PADI ReActivate email template, check out the video below taken from a recent live webinar – this will give you a thorough introduction to the program and email template as well as step-by-step instructions on how to use within your own business.

Remember, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Have you shared our PADI ReActivate video with your customers yet?

The PADI ReActivate video is a short clip designed to promote the PADI ReActivate course to inactive divers – check it out below:

If you haven’t done so already, make sure you share this video on your own social media channels, in your newsletters and in direct emails to inactive customers to encourage them to get back into the water again!

The direct video link is: https://www.youtube.com/watch?feature=player_embedded&v=KHe977_DW7A

For more information on the PADI ReActivate program and materials, talk to your PADI Sales Consultant or your local Regional Manager.

TecRec Expedition South Africa

This is a start of a series of articles about a TecRec Expedition in South Africa where a team of TecRec Divers are looking for a submarine and a pre-historic fish. The article series starts with a blog by Jonas Samuelsson, PADI Regional Manager and TecRec Instructor Trainer, about what technical diving means for him. Then Patrick Voorma, TecRec Instructor Trainer, describes the objectives of the South Africa Expedition during May month. We hope by our series of articles we can inspire others to explore the wonders of this world.

What does technical diving mean for you?

During a flight from United States to Europe last year I started to talk to the passenger sitting next to me. I explained that I just been diving some caves in Mexico. Hearing this he asked me what technical diving was and why I thought it was so interesting. I gave a pretty conventional answer, but later during the same flight I was thinking about the question further.

What does technical diving really mean for me and why does it fascinate me so much?

The definition of technical diving is pretty straight forward. It is defined simply as a diver who enter an overhead environment like a caves or a wreck. It is when you are diving with mixed gases and can not go straight up to the surface due to decompression obligations. That’s the basic idea of it at least. But is that really the definition of technical diving? Perhaps so in technical terms. For me however its stands for so much more. Technical diving for me is more about the possibilities the equipment and training offer. To be able to explore a world beyond most.

earth-and-the-moonFor me there always been a pararell between space and underwater explorations. Lot of the technical challenges space explorers face is also faced by a technical diver. We are both entering in an environment different than the one that we evolved into living in. Only 12 people have ever walked on the moon but even less have ever dived deeper than 300 meters. To enter these worlds takes years of planning and would not be possible without an abundance of complex life supporting equipment. Is it a part of being human to explore and try to push the established boundaries.

But is there any value of “just walking on the moon” or “just diving deep” you might ask yourself. For me it is because the process of doing so, we discover as much about our self as we are developing techniques useful not only in our own field, but in other fields as well. Perhaps a greater understanding how gases effects the human body in extreme environments and the development of rebreather technology used by divers might one day assist the first human’s habitat other planets. But space and underwater explorers have so much more in common than purely the technical. Both groups of explorers share an idea, a philosophy. Inherent for all exploration of all types is the opportunities that it opens up to the people doing the exploring. For some it is the opportunity to gain new knowledge. For others it is the opportunity to create wealth and expand commerce. For still others the opportunity lies in grow spiritually and to gain a greater appreciation of the secrets among us. I

It could be said that by not continuing to explore we face the risk of killing the spirit of adventure and by doing so something fundamental within us would also die. Exploration is what inspire us to greater things and to move mankind forward. It gives us hope and meaning. The environmental movement started with pictures taken of our blue planet from space by the first space explorers. First then did we realize how fragile our planet is and why it is so important to act now to prevent us from destroying all the beauty that took millions if not billions of years to evolve. My hope is that our pictures and videos from the depth of the oceans and lakes would inspire people in the same way as those pictures taken from space.

jonasMarcel Proust said “the true voyage of discovery is not so much about finding new landscape as to get a new pair of eyes”. The ocean takes up more than 75% of our planet. The ocean got an average depth of 2000 miles and is home of a larger biodiversity and bio density than the rain forest. The ocean has more earthquakes and volcanoes than on land. You find the longest mountain range in the ocean. Most animals live here, and it is mostly unexplored. For example during our expedition in Iceland in June 2011 we dived and filmed geothermal chimneys. Those chimneys was discovered first in 1989 and many believe that it was in chimneys like those in Iceland where life began. Life around those chimneys survives through chemo syntesis rather than photosynthesis which means that all the life supporting energy is coming from the inside of the earth rather than the sun.

Our hope is that our images from places like the chimneys on Iceland would give people those new eyes that Marcel Proust referred to.  And with those new eyes have a better understanding how unique and fragile the underwater landscape is. By seeing all the wonders and beauty that lies beneath perhaps we also would also realize that benefit of protecting it. I remember as a little boy sitting by the lake close to the house where I grew up. I looked down, and I was wondering, what was down there. I wanted to explore it. Today, as a technical diving instructor, I am able to explore wrecks, caves, reefs together with some amazing people while traveling around the world and for me that is one of the things that makes life worth living.

Exploration gives us hope that the future can be better, for us and for future generations. Technical diving gives you the tools to do just that….

SUBMARINES AND COELACANTHS Expedition 14 to 23 MAY 2015

3Durban’s Ghost Fleet In 1685 the sailing ship The Good Hope ran aground off the Bluff, South Africa and became the first recorded wreck of the Durban bay. There are 141 recorded wrecks off Durban and many more unrecorded. In the past two years we have been exploring the coastline around Durban in search of some of these wrecks. The first wreck we found was the Namaqua or uMZimvubu as she was best known as. She sunk in 1932. She is at 60 meters approx. 6km NEE of the Durban Harbour.

The next wreck was the Sir Gordon, the dredger attributed to building the Durban Harbour. She lies in 65m Our most exciting find was that of the HMS Otus, a British Odin class submarine, scuttled in 1946. She is at 105 meters. On the 24 January 2014, 30 years after she sank we found the MV Cape Columbine, a fishing trawler that sprung a leak and sank in 65m. The next exciting discovery was the US Nahma, one of the most expensive private ships built in 1898. She sunk in 1933 and lies in 75m. The last wreck we discovered is at 75m but I am yet to identify her. We have called it Durban’s Ghost Fleet. During my searching for these wrecks I have come across a couple of stories about two possible submarines that were sunk off Durban amidst much secrecy.

shot 001Amongst others, I have spoken to a navy and later commercial diver, who says that he had personal knowledge of these two submarines. He provided me with the approximate depths and positions that he could remember using Durban landmarks. They had no GPS at that time. For the past two years I have been searching this area and am now confident that I have found the position of one of these submarines. She lies at 80 meters.

2I have been fortunate enough to have dived with the late Peter Timm on numerous occasions. Peter discovered the prehistoric fish, the Coelacanth, thought to have been extinct for more than 30 million years in Sodwana’s Jesser Canyon. He has identified more than 19 individual fish before his untimely passing. Peter was confident that if we were to find a similar canyon off Durban on the 100m Isobaths we would find Coelacanths.

After many hours of searching out at sea using sonar, I have managed to find such a canyon off Durban. So this now all sets the scene for our planned Submarine and Coelacanth expedition in May 2015.

  • 14 May:               Assemble gear, briefings, final coordination of plans and teams
  • 15 May:               Check out and shake down dive Max depth 30m.
  • 16 May:               60m Dive, procedures, support divers and emergency plans
  • 17 May:               Discover a Submarine 80m
  • 18 May:               Revisit the Submarine 80m
  • 19 May:               HMS Otus Submarine 105m
  • 20 May:               Canyon Dive searching for Coelacanths 120m
  • 21 May:               Canyon Dive searching for Coelacanths 120m
  • 22 May:               Canyon Dive searching for Coelacanths 120m
  • 23 May:               Canyon Dive searching for Coelacanths 120m

Roger Horrocks will be the cameraman to film this expedition. He has been involved with many underwater documentaries for National Geographic, Discovery, BBC and Disney Channel. He will be filming using the Red Dragon Camera and Gates housing. The team members involved in this expedition will be the following:

  • Jonas Samuelsson: PADI Course Director, Tec Trimix Instructor Trainer
  • Patrick Voorma: PADI Course Director, Tec Trimix Instructor Trainer
  • Allan Maclean: PADI Dive Master, Tec Trimix Diver
  • Karl Kruger: PADI Master Instructor, Tec Trimix Diver
  • Erik Brown: Tec Trimix Instructor
  • Roger Horrocks, Cameraman, Tec Trimix Diver

Expedition South Africa. Objective: Locate, identify and film a Coelacanth.

coelacanth_501_600x450The primitive-looking coelacanth was thought to have gone extinct with the dinosaurs 65 million years ago. Coelacanths are elusive, deep-sea creatures, living in depths up to 700 meters. They can be huge 2 meters or more and weighing 90 kilograms. Scientists estimate they can live up to 60 years or more. Their population numbers are, predictably, not well known, but studies in the Comoros suggest only about 1,000 remain there. They are considered an endangered species.

Equipment Specialist Touch – Help Your Students Learn about Scuba Gear

Discover Scuba Diving 2012

When learning to dive or improving new skills, student divers have a lot of unfamiliar equipment to get to grips with, from cylinders and regulators, to cameras, exposure suits and dive instruments. Many lack the confidence to learn more about the intricacies of how their gear works, because they believe they lack the mechanical knowledge to do so.

The PADI Equipment Specialist Touch – a comprehensive digital product for iOS and Android mobile devices and accompaniment to the Equipment Specialist course – is a fantastic way to help these students believe in their abilities and teach them the essentials of scuba equipment. The immersive, interactive materials include 3D rotating images, videos and quizzes, giving students a realistic insight into how things work in a fun, easy-to-learn way.

“The Touch product is very easy to sell, we just show customers the product on our iPads. It’s bright, very easy to use with really cool expanding diagrams! We have our own PowerPoint presentation that we used to use, but the Touch covers everything in great detail and is easy to use, also makes for great reference material that they can dip into again at any time plus, frees our time up. It’s a great springboard for putting kit like regulator sets into customers’ hands.

-Kim Langridge, PADI Course Director & Owner, Island Divers

By introducing the PADI Equipment Touch to your student divers and teaching them how and why scuba equipment works, they will understand of the importance of maintaining, servicing and replacing gear when needed. It also helps them make more informed decisions when purchasing new kit – and informed purchases lead to happy customers!

PADI Equipment TouchTo find out more or to purchase the PADI Equipment Specialist Touch, contact your PADI Sales Consultant today!

PADI App Feature: Checklists

IMG_1155Planning a dive trip – whether it’s a short weekend for new Open Water Diver trainees, or a long vacation for regular customers – involves plenty of planning and preparation to make sure things run smoothly and to ensure a professional operation.

To help you get things organised beforehand, the PADI App has four handy checklists integrated within the Tools section which you can use to make sure you’ve got everything that’s needed, prepared and packed before you go, leaving more time to focus on students or enjoy the underwater view and less time trying to buy and borrow forgotten items and being teased by your students and fellow dive crew!

Just visit the “Tools” section and then “Checklists” – you will have four lists to choose from:

  • Dive Day – for the majority of regular short-term dive trips and local dive days
  • Dive Vacation – if you’re planning an expedition or trip abroad
  • Save-a-Dive Kit – tips on putting together the ultimate spares and repairs kit
  • First Aid Kit – essential items to assist with medical needs

IMG_1721The completely revamped PADI App is now available in multiple languages on Apple iOS and Android-based devices. Visit the App Store or Google Play Store to download it today!

PADI ReActivate Toolbox Tip #4 – Radio Slots

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PADI ReActivate Toolbox Tip #4 – Radio Coverage

A selection of PADI ReActivate marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers as well as those who might want to just refresh their skills before a trip or continuing education course.

Toolbox Tip #4

Not everyone has time to visit dive shops or read magazines – and the radio can be an excellent way to reach out to inactive divers whilst they are busy with life’s other priorities, such as driving to work, cooking or relaxing with the family or friends.

Contact your local radio station to find out about upcoming opportunities to talk about scuba diving and to encourage existing divers to get back into the water – either as a general call-to-action or to promote a specific ReActivate event you might be organising.

Some radio stations may offer you a free slot to talk about scuba diving as it could be related to other hot topics they want to discuss, such as family activities for summer, health benefits or coverage of local outdoor events. Other stations may offer radio slots as a paid method of advertising instead.

Either way, you’ll want to make sure you’re able to tell listeners about the benefits of the PADI ReActivate program in 30 seconds. So, we’ve compiled a few script ideas to help you communicate your message.

Click to download some suggested scripts to use in radio spots:

To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.

PADI App Now Available in Multiple Languages

PADI App

The PADI App re-launched in late 2014, bringing a number of invaluable scuba diving tools to the fingertips of PADI divers and PADI Professionals.

Now, we are excited to announce that with the latest update release, the PADI App is now available to download free of charge in eight different languages: English, Dutch, French, German, Italian, Japanese, Korean and Spanish – and there’s more to come in the future!

With the benefit of reading content in their local language, divers and potential customers will be able to enjoy a one-stop mobile experience for everything related to learning – and continuing – to dive. PADI Professionals are able to use the variety of integrated tools to help inform customers and enrich their learning experience.

Key Features include:

  • PADI Dive Shop and Resort Locator
  • Integration with ScubaEarth dive sites
  • Information on the top diving destinations around the world
  • The ability to log and edit dives on ScubaEarth – within the PADI App
  • News feeds from PADI social media and blogs
  • Access to PADI Gear™ collections.
  • Useful dive tools including knots, hand signals and dive checklists
  • PADI course information including the ability to purchase PADI eLearning and Touch programs.
  • 24/7 Access to PADI eCards
  • Direct link to the PADI Pros’ Site

The PADI App is the hub of the PADI Digital Suite – a place for further information and access to purchased digital products via the PADI Library App, which is integrated into the PADI App.

How to access new language versions:

The PADI App will automatically match the language which the mobile device is using, as long as that language is available (otherwise, it will default to English). Current PADI App users will see the new language setting on their next update, while new users can visit the App Store or Google Play Store to download the application.

The updated version of the PADI App is available for Apple iOS and Android-based devices. If you haven’t seen it yet, head over to the Google Play or iTunes App Store where you can download it free today!

PADI Open Water Diver Touch now available in Dutch

Facebook ad - Open Water Touch images 3

With the growing trend of consumers moving towards mobile devices and interactive displays, it was only natural for PADI to continue to lead the way in technological advancements within the dive industry. The PADI Open Water Diver Touch Digital Certification Paks are now available in Arabic, Dutch, Italian, French, German, Spanish, Polish, Korean and English with the exciting news that there will be many more languages coming out soon.

These Certification Paks bring the traditional Crew Pak to a fully integrated digital-delivery system and a welcome addition to the ever expanding PADI Digital Product Suite. To download the full PADI Digital Product Suite brochure click here.

Open Water Certification Pak – Offline (Touch) includes:

  • Open Water Diver Touch
  • Open Water Diver eManual
  • Open Water Video clips
  • eRDPml Touch/RDP Tables
  • eTraining Dive Log
  • Certifying Credit (PIC)

Where do I find it?

PADI Library App, and ScubaEarth for the eTraining Dive Log

Who can purchase it?

PADI Members can purchase it via PADI Sales Consultants or the PADI eShop.

Students can purchase it through padi.com.

For more information about how to buy and sell PADI Touch products click here

Do I need an internet connection?

This is only necessary for the initial download to the PADI Library App, to submit Knowledge Reviews, Quizzes, Final Exam and to Log Training Dives on ScubaEarth.

For more information and/or to order copies of the Open Water Certification Pak – Offline contact [email protected], call your PADI Sales Consultant (+44 (0) 117 300 7234) or visit the PADI eShop.

Why divers stop diving – and how to get them back in the water

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Take a moment and think about all of the customers you’ve turned into divers, and then how many have probably not dipped below the surface in a very long time.

The question to ask is why did they stop diving in the first place? They seemed keen, bought the equipment and enjoyed the time spent below the water – and for committed PADI Pros it can be tricky to imagine the idea of lapsing as a diver and leaving the underwater world behind. But, understanding the reasons why some customers choose other priorities will help you find ways in which to overcome these barriers and get them jumping back into the water with you.

You may or may not be surprised to learn that divers don’t stop diving because they fell out of love with the ocean. We know that because we carried out a survey on a group of lapsed PADI divers and asked them a number of questions which included why they stopped diving and whether they’d be likely to start again.

An incredible 97.6% of those who responded to the survey confirmed they would be returning to the sport at some point. Some of the reasons they gave for stopping in the first place were:

  • Having a new family – 59%
  • Local diving is too cold – 50%
  • Too expensive and time consuming – 34%
  • No buddies to dive with – 25%

So now that we’re equipped with some insights into why divers might hang up their mask and fins, we’ve created a series of different marketing materials designed to remind people of their love for scuba diving and help PADI Professionals inspire them to come back and refresh their skills with them before taking new courses, buying kit or booking a trip.

To access the PADI ReActivate marketing toolbox, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list. Plus, check out our top tips here for making the most of these marketing materials to help encourage non-active divers to come back through your doors!

Remember, nearly 98% of divers who responded wanted to get back into scuba diving again – and it could be with you!

PADI App Feature: ProChek

If you ever find yourself on the move without your PADI Pro certification cards but need to prove to a potential student diver that you are a current PADI Member and in current, active teaching status, you can simply access your information with the ProChek tool that’s built into the free PAD App and show them right from your mobile device.

Just visit the “Tools” section and then “ProChek” – enter your PADI Member number and you’ll be able to see confirmation of your name, PADI rating, renewal year and whether you are authorised to teach – for both PADI and EFR certifications.

The completely revamped PADI App is now available for Apple iOS and Android-based devices. Visit the App Store or Google Play Store to download it today!