Free marketing tools to help boost sales of courses and materials

Looking for new ways to market both entry level and continuing education courses and equipment to new and existing customers? Whether you want to promote your business at a local event, create a new social media campaign or send a promotional offer to divers through an email newsletter, make sure you download the free marketing toolbox today and take advantage of a range of materials.

Untitled-1The toolbox is currently available in English with additional languages available later this month. The tools promote courses all the way from DSD and beginner courses all the way up to professional certifications such as Open Water Scuba Instructor.

The toolbox includes:

  • Posters
  • Social media images
  • DL Flyer templates
  • Email templates
  • Email headers

Click here to download the toolbox in ZIP format. You can also access it from within the PADI Pros’ Site by visiting Toolbox > Marketing > Marketing Campaign > and in the section ‘Campaign Tools PADI Europe, Middle East and Africa:’.

To get tips on making the most out of these free marketing materials, contact your PADI Regional Manager or sign up to one of the PADI business Academy programs.

Member Forum 2015 i Norge


Invitasjon

Det er planlagt noen Member Forum i Norge denne våren. Det vil gå ut en epost fra kontoret til alle individuelle medlemmer, samt til Dive Center og Resorts. Denne mailen er for at dere skal få et lite varsel via vår blog.

Jeg håper dere kan distribuere den videre til andre Divemastere og instruktører.

I tillegg til lokal informasjon vil hovedpunktene på dette Member Forum være de nye digitale produktene, samt endringene i Open Water Diver kurset.

Du kan melde deg på ved å trykke på navnet på den byen der du ønsker å delta.

 

Tidspunktene er:

Oslo,
25. mars kl. 18.30 – 21.30
Anker Hotel Storgata 55
0182 Oslo

Trondheim,
9. april, 18.30 – 21.30
BEST WESTERN Nova Hotell, Kurs og Konferanse
Cicignons Plass
7011 Trondheim

Bergen,
16. april, 18.30 – 21.30
First Hotel Marin
Rosenkrantzgaten 8
5003 Bergen

New PADI.COM website online!

Padi.com new websiteToday our new PADI.COM website has gone online! The new site offers many new benefits:

  • Simplified navigation so consumers can quickly find the information they’re seeking
  • Bold images and videos to enhance the user experience
  • Mobile-friendly design
  • Deeper integration of PADI online communities, including ScubaEarth, making it easier for consumers to connect with PADI
  • Clear call-to-actions making it easy for consumers to:

o   Locate a PADI Dive Shop

o   Sign-up for PADI’s eNewsletter

o   Join PADI Diving Society and ScubaEarth

o   Replace their certification card

o   Enroll in PADI eLearning

o   Download the Open Water Diver Touch and PADI App

o   Purchase PADI Gear

Enough reasons to go online and check out our new website!

Get the Competitive Edge: Earn the PADI Elite Instructor Award

CAY07_1136_TS_KingWorld

Announcing the 2014 Elite Instructor Award!

The Elite Instructor Award started over with a clean slate as of 1 January 2014. So, if you’re a PADI Instructor who is actively training and certifying divers, you can, distinguish yourself by earning the 2014 PADI Elite Instructor Award. This programme recognises PADI Instructors like you for reaching specific milestones based on the number of certifications you issue annually, providing you with the opportunity to tout your “Elite Instructor” status to student divers, potential customers, prospective employers and your fellow PADI Professionals! Additionally, you’ll get an “Elite Instructor” decal to affix to your PADI Instructor certification card and an “Elite Instructor” e-badge for all your electronic communications. If you have a PADI eCard and you earn Elite Instructor status for 2014, your e-badge will also be automatically added to your eCard (if you have one) and your ScubaEarth page will also be automatically populated with your award during the first quarter of 2015, too!

Programme Summary

PADI Instructors who issue 50, 100, 150, 200 or 300 qualifying certifications in 2014 who have no verified Quality Management violations within 12 months of the date the award will be presented will be recognised with the Elite Instructor Award.

Qualifying certifications: (Certifications issued by you which will included in your tally)

Qualifying student diver certifications include Scuba Diver, Open Water Diver Advanced Open Water Diver, Rescue Diver, Master Scuba Diver and all student diver specialties including distinctive specialties. Junior diver certifications will be weighted on a one-to-one basis

Qualifying professional ratings include Divemaster, Assistant Instructor, Open Water Scuba Instructor, Master Scuba Diver Trainer, IDC Staff Instructor, Emergency First Response Instructor and all Instructor Specialty and Instructor Distinctive Specialty courses.

Emergency First Response Participant courses, Discover Scuba Diving, Bubblemaker, Seal Team, Master Seal Team and Skin Diver will be weighed on a five-to-one basis. For example, five Discover Scuba Diving will be weighted the same as one Open Water Diver certification.

Referrals will be weighted on a two-to-one basis.

PADI Instructors achieving “Elite” status will receive a recognition decal to display on their PADI Instructor certification cards along with an e-badge to include on emails, websites, blogs, ScubaEarth® and social media pages. All award recipients will also receive a certificate recognising them for issuing 50, 100, 150, 200 or 300 or more certifications in 2014.

PADI Pros with a rating of Open Water Scuba Instructor or above will automatically be included in the programme for 2014 and their productivity will be tallied by PADI.

Certifications issued 1 January 2014 through 31 December 2014 qualify for the 2014 award programme. Recognition will be awarded during the first quarter of 2015.

The Elite Instructor Award qualifying certifications winners are tallied on an annual basis. For 2014, Awards will be tallied and the winners will be notified during the first quarter of 2015.

Instructors associated with a PADI Dive Center or Resort may authorise the business to display their Elite Instructor Award on the business’s digital site pages.

If you have any further questions about the Elite Instructor Award programme, please check out our 2014 Elite Instructor Award FAQ (Frequently Asked Questions). Or email us at [email protected].

Tack till alla medlemmar i Sverige och Danmark

Jag startade som PADI Regional Manager i mitten på April och den senaste månaden har varit en fantastik tid där jag har träffat över 25 dykcenter i bägge länderna.

Vi började med ett PADI Business Seminar i Stockholm med 11 deltagare från hela landet. Under två dagar sa diskuterade vi marknadsföring och de mest effektiva teknikerna att utbilda dykare. Sedan blev det en PADI Instructor Examination (IE) for över 20 nya glada PADI Instruktörer. Grattis till er alla.

Jag hade också chansen att resa runt i Sverige och träffa dykcenter i Malmö och Lund samt en tur till Köpenhamn och Odense. Den 5 Juni så flyger jag till Köpenhamn för att träffa medlemmar som jag inte hade tid att träffa under den första turen.

Sedan bär det av till Stockholm efter några dagar i Göteborg. På Piperska Muren i Stockholm den 10 Juni, klockan 1900, sa kommer jag att hålla ett  PADI Member Forum med fokusering pa den nya PADI Open Water Kursen och annat nytt material samt standards förändringar under den senaste tiden.

Jag är glad att kunna dela av mig med 25 års erfarenhet som dykcenter ägare, PADI Course Director och Technical Instructor Trainer. Jag tackar er all for min första månad och hoppas att se er alla under Juni månad.

Varma Hälsningar

Jonas Samuelsson, PADI Regional Manager, Sverige & Danmark

Ni kan ställa frågar eller bara prata dykning på [email protected]

PADI Facebook Hits One Million Likes!

PADI FB 1 Million!

•           the PADI Facebook page has met and now exceeds one million Likes;

•           PADI Producer YouTube channel has nearly 1 million views each month;

•           the PADI Twitter feed has more than 52K followers;

•           ScubaEarth®  has nearly 73,000 members;

•           and, PADI.com welcomes more than 500,000 visitors each month.

Millions of divers sharing a common passion assemble as a community at the PADI Facebook page. It’s a resource for information, inspiration and engagement that speaks to the innate social nature of being a diver. You want to connect with other divers, pursue the dive lifestyle, travel to exotic places, explore the aquatic realm and simply escape for a few moments through breathtaking imagery and videos. And, it connects divers with the lifeblood of the PADI family – PADI Dive Centers, Resorts and Professionals around the globe.

 If you’re not yet a member, join the PADI family – either through the PADI Retailer and Resort Association, as a PADI Professional or by joining the PADI Facebook page and other online PADI communities like ScubaEarth®, which has nearly 73,000 members and growing.

As PADI Divers, we live to scuba. Keep diving, exploring and sharing – it’s all part of the PADI way of life.

PADI – The Way the World Learns to Dive®  #livetoscuba

Project AWARE: Get the business edge by becoming 100% AWARE

100% AWAREJoin dive centres worldwide in this unique partnership programme.

More than 200 PADI Members and Dive Centres worldwide are putting ocean protection at the heart of their businesses. You can join them and become 100% AWARE – Project AWARE’s Partnership Giving Program exclusively for PADI Members.

For your business 100% AWARE means you can:

  • Streamline PIC Online Process – give all of your students the AWARE certification card, in one easy step.
  • Effortlessly support ocean protection with every certification.
  • Create loyal customers who appreciate and value your commitment to conservation.
  • Partner with Project AWARE to protect the underwater world your business relies on.
  • Gain positive exposure to a movement of more than 1.5 million scuba divers worldwide.

Many dive professionals support ocean protection, but 100% AWARE dive centres and instructors have a special commitment. They partner directly with Project AWARE to support a clean, healthy ocean planet by making a donation for each certification onbehalf of their dive students.

You can be part of Project AWARE’s 20 years of successful marine conservation programs by joining 100% AWAREthe only environmental partnership program of its kind.  Email i[email protected] or download the agreement form today.

What are the benefits?

You can promote your commitment to conservation with AWARE’s fantastic marketing tools:

  • Posters, flyers, decal, certificate, web banners and social media tools to promote your support.
  • Listed as a 100% AWARE Partner and featured on the global map www.projectaware.org
  • Broad reach – Project AWARE has a reach of approx 1.5 million globally.
  • My Ocean Online Badge and a shout out on Facebook – Project AWARE has over 123,000 followers and growing.
  • Your partnership contributes 10 points towards the PADI Green Star award and waives the usual fee.
  • Connect directly to customers who want to dive with centres who are environmentally responsible