Throughout the year, there are plenty of seasonal, holiday and event-based marketing opportunities which you can take advantage of to get new and existing customers in the water with you. For example here are just a few ideas:
- Summer or Winter specials
- Promotions based around local events
- New Year resolution packages
- Birthdays or Festive periods (a great gift giving opportunity)
- Mother’s Day, Father’s Day – promote family experiences
- Awareness Days – Earth Day, World Ocean’s Day, Women’s Day…
- They’ve just completed a course – what’s the next step for them?
To help you get started, we’ve recorded a webinar which provides instructions on implementing, editing and integrating seasonal email marketing campaigns with MailChimp and EVE. The webinar provides tips on:
- Where to find the free email templates to download
- How to upload and edit templates within MailChimp
- How to integrate your edited template to a MailChimp campaign
- How to integrate merge tags to auto-fill customer details
- How to integrate and automate seasonal templates within EVE
You can also download the free email templates mentioned in the webinar here:
- Father’s Day email template
- Dive into Your Summer email template
- DSD – 1 day after course email template
Remember, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.
