As PADI prepares to celebrate its 50th anniversary in 2016, the organization is expanding beyond scuba diving to offer training in one of the fastest growing dive industry segments – freediving. Continuing the core business practice of delivering first in class instructional courses, the PADI Freediver™ program will debut in November at DEMA Show 2015 in Orlando, Florida, USA.
“The PADI Freediver program provides PADI Members with additional revenue generating opportunities by allowing them to expand their course offerings and reach a younger demographic,” says Mark Spiers, Vice President, Sales, Field Services, Marketing & Business Development at PADI EMEA. “PADI Freediver will also allow PADI Retail and Resort members to increase their equipment sales through a whole new category of product offerings”.
The PADI Freediver program is complete with student materials and instructional tools that follow the PADI educational philosophy, which makes it easy for qualified PADI Professionals to quickly start teaching. The course will feature quality, tablet-based training materials so students can access PADI Freediver Touch from the convenience of their tablets with or without an internet connection. Like all PADI courses, the program was bred from first-hand experience as industry experts and competitive freedivers played a critical role in its development.
For more information regarding the PADI Freediver program, contact your PADI regional manager or sales consultant.