PADI Pro Member Benefit #3: Business Training

In order to operate a thriving business within the scuba industry, diving professionals need to be more than just experts in the water – they’ll need to have specialist business knowledge, too.

As a renewed PADI Professional you have access to a wide selection of tools and training opportunities to help equip you with the knowledge and skills you need to manage and grow your diving business efficiently and successfully.

These tools include courses such as the PADI Business Academy, print and online publications and live or pre-recorded webinars, and cover a variety of topics including:

  • Selling and conducting PADI courses and training
  • Marketing, eMarketing, advertising and social media tips
  • Boosting sales opportunities for courses, merchandise and equipment
  • Customer and stock inventory management with EVE
  • Developing and expanding your business into the wider market

To find out what support is available, contact a consultant in your local PADI Office or speak to your local PADI Regional Manager.

Remember: renew your 2016 PADI Professional Membership before 31st December 2015 and you’ll be able take advantage of our special renewal offers. Find out more here.

Ready to renew? Click here to renew your membership online, or contact Customer Services by email ([email protected]) or telephone (+44 (0)117 3007234)

A PADI ReActivate Blog Article to help inspire inactive divers

If you’re looking to inspire inactive divers, and help them rediscover the underwater world through your dive operation, then PADI ReActivate is the perfect tool to help you achieve this goal.

We recently published an article on our consumer blog,, specifically written to inform divers about PADI ReActivate and to encourage them to jump back into the water again with this modern digital tool.

reactivateblogClick here to view the blog article and feel free to share and repurpose it for your own blogs, social media sites and newsletters to help encourage inactive divers to join your next course or trip.

Training Insights… PADI Rescue Diver Part 1: Who are our potential PADI Rescue Divers?


Any PADI Open Water Diver aged 12 years or older can start their PADI Rescue Diver course by completing the Knowledge Development and Rescue Exercises in confined water! Encourage them to consider PADI Rescue Diver training as an integrated part of their development.

PADI Adventure Divers who have completed the Underwater Navigation dive can complete the full PADI Rescue Diver course.

Top Tip: Targeted Packages to Drive Sales

To help boost your sales in continuing education courses, why not create an email campaign that targets your existing PADI Open Water Diver customers. Offer them a package to include PADI Adventure Diver/Advanced Open Water Diver and PADI Rescue Diver.

Better still, if your divers are local or are staying in your area for a few weeks, offer them a PADI Master Scuba Diver package that includes:

  • PADI Advanced Open Water Diver
  • PADI Rescue Diver
  • 5 x PADI Specialty courses
  • Getting 50 logged dives as experience

This the ideal way to combine training and diving into the ultimate experience that delivers a win-win for both your business and your customers.

Promoting the course package:

By using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Alternatively, invite existing PADI Open Water divers to attend an informal evening where you can organise fun talks, workshops and information about courses to inspire them to sign up (as well as gain additional equipment sales on the night).

To help promote the courses, you can download a free digital marketing toolbox which includes posters, leaflets, flyers and email graphics. You can use these materials to advertise the PADI Advanced Open Water Diver course, the PADI Rescue Diver course and the PADI Master Scuba Diver course plus many more. Click here to download the toolbox in ZIP format. You can also access it from within the PADI Pros’ Site by visiting Toolbox > Marketing > Marketing Campaign > and in the section ‘Campaign Tools PADI Europe, Middle East and Africa’.


For more information about the free digital marketing toolbox please contact [email protected].

For more information on the training requirements for PADI courses, please contact [email protected].

PADI Equipment Specialist Touch – A Blog Article for Your Customers

We recently published a blog article on our consumer blog ( which informed student divers about the benefits of the PADI Equipment Specialist Touch – click here to read the article.


The article contains information and images which you are able to use to create content for your own blog articles and newsletters to encourage your own student divers and customers to take the course with you.

We have included product features, benefits of why they might take the course, testimonials and images which you can adapt and use to promote your own PADI Equipment Specialist courses.

If you would like to purchase your own copy and/or you need to buy a copy for students who have signed up for an upcoming PADI Equipment Specialist course you are running, please contact your PADI Europe, Middle East and Africa Sales Consultant by email ([email protected]) or by telephone (+44 117 300 7234).