New and Upgraded PADI Businesses – September 2015

New PADI Businesses

This August, PADI has welcomed 11 new centres as members of the PADI Retailer and Resort Associations, and processed 6 membership upgrades for businesses achieving new awards or committing 100% to PADI as Five Star or Instructor Development centres.

New PADI Businesses

  • Buceonaturas, S-25003, Spain
  • 4 Divers, S-25035, Netherlands
  • Piraeuscuba Diving, S-25028, Greece
  • Euro-Divers Utopia Beach, S-25041, Maldives
  • Shop4Divers, S-24994, Poland
  • S/Y Amazing Grace, S-25062, Seychelles
  • Diving Dragonera, S-25042, Spain
  • Dorset Diving Services, S-25061, England
  • Bateel Diver, S-25036, Saudi Arabia
  • Atmosphere Aqua Club Helengeli, S-25045, Maldives
  • Learn to Dive Today, S-25060, South Africa

Upgraded Businesses

  • Gran Canaria Divers, S-22677, Canary Islands
  • Diving Academy By Mandel Diving Center, S-23609, Italy
  • Adventure Diving Malta, S-24264, Malta
  • Dive&Drive, S-22134, Russia
  • Arab Diver, S-22719, Saudi Arabia

Awards Received

  • Island Divers, S-23318, Maldives – Green Star Award

Welcome and congratulations to all of the above PADI businesses! For the latest list of new and upgrading members click the ‘New PADI Retailer and Resort Members‘ link.

PADI EMEA Regional Manager Vacancy – UK

PADI EMEA has a vacancy for a Regional Manager to service our Retail and Resort Members in the UK.

The purpose of this role is to be a Business Advisor to PADI members in the assigned region and acting as a key representative of PADI in the field. The role involves delivering a high level of consulting service and support to our RRA Members, assisting Dive Centres to implement the PADI Strategies and exceeding prescribed sales goals.

We are looking for PADI Course Directors with extensive dive store experience, sales background and who have a deep knowledge of the PADI Education philosophy as well as market tendencies. Language requirements are fluent English as essential and any additional European languages could be an advantage.

To apply for the Regional Manager position please send your CV by email to [email protected] and [email protected]

Closing date for applications: Thursday 8th October 2015.

New and Upgraded PADI Businesses – August 2015

New PADI Businesses

This August, PADI has welcomed 11 new centres as members of the PADI Retailer and Resort Associations, and processed 3 membership upgrades for businesses achieving new awards or committing 100% to PADI as Five Star or Instructor Development centres.

New PADI Businesses

  • Scuba Place, s24992, England
  • Ras Musandam Diver, s24996, Oman
  • Cipreia LDA – Sesimbra, s24439, Portugal
  • Cipreia LDA – Lisboa Alfragide, s24438, Portugal
  • Cipreia LDA – Algarve Lagos, s24707, Portugal
  • Skegness Aquarium, s24997, England
  • DiscoveryDivers Veenendaal, s25005, Netherlands
  • Cool Divers, s25008, Egypt
  • AegeanSeals Diving Center, s25009, Greece
  • Alphonse Island Lodge Ltd, s25007, Seychelles
  • Gold Stars Diving Center, s24819, Egypt

Upgraded PADI Businesses

  • SeaOman Dive Academy Mussanah, s23348, Oman
  • Island Divers, s23318, Maldives

Awards Achieved

  • 4Sub, s23406, Italy (TecRec)

Welcome and congratulations to all new and upgraded PADI businesses! For the latest list of new and upgrading members click the ‘New PADI Retailer and Resort Members‘ link.

Awards for Kuopion Seikkailukeskus OY S-31012

Award EFR 2015 - kuopion seikkailukeskusRecently owners Jani & Kalevi from Kuopion Seikkailukeskus OY S-31012 from Kuopio in Finland have recieved an two Awards!! One for 15 years of membership of The PADI Retail & Resort Association. 15 years is a long time of commitment and we would like to thank the whole team for their hard work and trust in our organisiation and we are looking forward to keep on working together!

The second award is for excellence in the field of promoting and teaching EFR courses in the Finnish market. They have grown really fast to the top of the EFR certifiers in the world!!

We would like to applaud the whole team of Kuopion Seikkailukeskus OY S-31012 for their dedication in growing EFR so fast. Currently they are the number one in the world!!

You can find more information about Kuopion Seikkailukeskus OY S-31012 here!

New and Upgraded PADI Businesses – April 2015

New PADI Businesses

So far this year in just the Europe, Middle East and Africa region, PADI has welcomed 100 new centres as members of the PADI Retailer and Resort Associations, and processed 62 membership upgrades for businesses committing 100% to PADI as Five Star or Instructor Development centres.

Last month alone, an impressive 22 new members were welcomed, and 13 upgrades processed. Welcome and congratulations to all new and upgraded PADI businesses!

For the latest list of new and upgrading members click the ‘New PADI Retailer and Resort Members‘ link.

Show Your Support – AWARE Certification Cards & Poster

PA certification cardsShow your support by encouraging your student divers to make a donation to Project AWARE whenever they take a PADI diving course.

Display this poster in your facility and have your divers choose the limited edition Project AWARE version of the PADI Certification Card. 100 percent of their donation will go towards protecting our ocean planet.

Better yet, become a 100% AWARE partner to ensure all your certifications support ocean protection through Project AWARE.

Certification cards poster 2015donation, certificationcard

PIC Online Worksheet and Project AWARE Donations

The PIC Online Worksheet (519DT) is a form designed to help dive centres and instructors collect the information needed to complete the PIC online process when certifying students. As with paper PICs, student divers have the opportunity to support Project AWARE with a donation. However processing Project AWARE donations through PIC Online is not as straight forward as with paper PICs.

PIC Online Worksheet

What is the PIC Online Worksheet and how should it be used?

The PIC Online Worksheet includes 2 sections: Part 1 is where all the information about the certification itself is entered and Part 2 is where your student personal details are captured. The form also includes a Project AWARE section where payment details can be added to support ocean conservation by choosing the AWARE limited edition version of your student certification card. Unlike the paper PIC and Project AWARE insert, the PIC Online Worksheet does not need to be returned to PADI. The worksheet is a tool for you to use to collect student information that need to be entered online as part of the PIC Online process. However, like with any forms used to collect personal data including payment details, it is important to follow best practices in how this data is handled. In practice, it means that if you use the PIC Online worksheet, it’s important to:

  • Be transparent with your students about how you intend to use their data;
  • Keep the data safe and secure at all times;
  • Ensure that the information on the form is securely discarded;

Why is the CVV number field missing?

Even though the PIC Online Worksheet is a tool for you to help you collect all the information needed to process your student certifications online, some information such as the CVV (Card Verification Value) must be collected separately from the rest of the card details due to PCI regulations. We understand this adds to the administrative burden of collecting Project AWARE donations when processing certification cards online. We know some dive centres and instructors are collecting the Project AWARE donation from their students by cash and use the stores or their personal credit card details to process the donation via the PIC Online Process. We understand that this may not be a suitable option for all instructors or dive centres.

How do I make it easy for my students to support Project AWARE?

With more and more PICs now being processed online, less certification cards are being processed with Project AWARE donations. Yet, the threats facing our oceans continue to grow. With these issues in mind, Project AWARE launched 100% AWARE – A Partner Giving Programme exclusively for PADI Members. 100% AWARE means that you can:

  • Streamline PIC Online Process – give all of your students the AWARE certification card, in one easy step. All your students receive a Project AWARE card and you no longer need to process your students’ credit card details through the PIC online process.
  • Effortlessly support ocean protection with every certification.
  • Create loyal customers who appreciate and value your commitment to conservation.
  • Partner with Project AWARE to protect the underwater world your business relies on.
  • Gain positive exposure to a movement of millions of scuba divers worldwide.

2014 Project AWARE certification card

Project AWARE relies on financial support from environmentally concerned divers to achieve its mission and work towards a return to a clean healthy ocean for us today and future generations of divers. Donations through the PADI’s certification process is critical to secure funds to support Project AWARE’s ongoing battle to protect vulnerable shark and ray species and protect marine life from the onslaught of marine debris.

Make it easy for your students to support ocean conservation and make it easy for you to show your commitment to Project AWARE. Become a 100% AWARE partner today! Go to: to download an application form.

For more information about the PIC Online Worksheet, contact Customer Services or visit the Online Processing Center in the PADI Pros’ Site to download the Step by Step Guide to PIC Online processing.

Renew Your Support for the Ocean!

2015 PADI Member RenewalThe PADI Member Renewal season is here! Our ocean needs your renewed support and you can help protect the ocean you love with a donation to Project AWARE.

When you make a donation of £15, €15, 20CHF or more with your PADI Member Renewal you’ll receive a limited edition Project AWARE eco mask strap as a special thank you. There’s 4 Easy Ways to Donate:

  1. Setting up Automatic Renewal for the first time? You canadd your donation amount online on the PADI Auto Renewals page.
  2. If your Auto Renewal is already set up simply email your PADI Team to add the donation for you.
  3. Choose the donate option when you complete your renewal online.
  4. Complete the PADI Member Renewal 2015 Form which will be mailed directly to you.

Together, with each victory, we’re giving the ocean a voice and placing marine species on the global agenda. Your donation will help protect vulnerable sharks and rays from the biggest threat they face today – overexploitation.

With your support, Project AWARE can take every opportunity to ensure that sharks and rays will not disappear on our watch.

Ask your PADI Team to add the donation for you: [email protected]

Project AWARE is an award winning non-profit that truly appreciates your support with a commitment to efficiently using your funds for maximum marine conservation impact with innovative global programs.

PADI Facebook Hits One Million Likes!

PADI FB 1 Million!

•           the PADI Facebook page has met and now exceeds one million Likes;

•           PADI Producer YouTube channel has nearly 1 million views each month;

•           the PADI Twitter feed has more than 52K followers;

•           ScubaEarth®  has nearly 73,000 members;

•           and, welcomes more than 500,000 visitors each month.

Millions of divers sharing a common passion assemble as a community at the PADI Facebook page. It’s a resource for information, inspiration and engagement that speaks to the innate social nature of being a diver. You want to connect with other divers, pursue the dive lifestyle, travel to exotic places, explore the aquatic realm and simply escape for a few moments through breathtaking imagery and videos. And, it connects divers with the lifeblood of the PADI family – PADI Dive Centers, Resorts and Professionals around the globe.

 If you’re not yet a member, join the PADI family – either through the PADI Retailer and Resort Association, as a PADI Professional or by joining the PADI Facebook page and other online PADI communities like ScubaEarth®, which has nearly 73,000 members and growing.

As PADI Divers, we live to scuba. Keep diving, exploring and sharing – it’s all part of the PADI way of life.

PADI – The Way the World Learns to Dive®  #livetoscuba

Getting the most out of the new PADI DSD programme!

se_flyertemplateWith PADI’s new Discover Scuba Diving® Participant Guide (product no. 72200) now a few months old and a number of great DSD events across some key European markets behind us, its a great opportunity to have a look at how best your centre can profit from the programme.

With the new guide PADI really helps you in getting those DSD to Open Wate Diver conversions. The guide has a number of benefits for the DSD participant which we think will make them much more open to conversion, plus they get some really great things to take away and remember the amazing DSD experience you have provided.

Each Discover Scuba Diving® Participant includes a special code that unlocks a number of benefits for the DSD participant; including a commemorative Discover Scuba Diving eCard (which has been a very popular item with participants), access to the PADI Open Water Diver Online Preview, 90-day trial access to PADI Diving Society and 90-day trial access to ScubaEarth Premium.

To claim these benefits participants need to sign up to ScubaEarth and select a primary dive centre – This is why its important for your centre to be registered on ScubaEarth.  If they can’t select you then your chances of conversion are lowered.  This is particularly important when it comes to the eLearning preview as participants can purchase the full version through this.  That means a potential extra revenue stream has now gone to a competitor.

Don’t forget its not just DSD participants that you can  engage—and convert – For example, when users log on to ScubaEarth, they can join your Dive Crew, check out what gear you recommend, keep up with your store’s announcements (including your events or specials), look at your photos and follow anything you post on ScubaEarth. This gives them a direct connection with your dive centre’s activities. If you haven’t logged on to or been active on ScubaEarth lately, take the time to do so now.

You can register via your stores PADI Pros Account logon.  You can find more information to guide you through this process on the Pros site also.   Once signed up you can access ScubaEarth directly via using the same logon as your Pros account.DSD email example

Remember one of the most effective ways to increase conversion is to send out course
completion emails, here you can push the upsell but also give the participant that special feeling that comes with completing a PADI course!  But thats not all, you can use this email to promote all your Social media, maybe newsletter or next club event.

If you are looking for some ideas on how to use ScubaEarth check out these other articles

4 simple and easy ways to build your ScubaEarth dive crew!

Utilising ScubaEarth to generate new enquires and bookings.

Get Involved With ScubaEarth

For more information, contact your PADI Regional Manager. To order the new Discover Scuba Diving Participant Guide, contact your PADI Sales Consultant