Show your Dedication to Ocean Protection – Become a 100% AWARE Partner

100% AWARE - BalkySub SpainAre you an instructor or dive center who takes ocean protection to heart? We all want to keep our undersea world clean and healthy – not just for ourselves, but for the dive community, now and for future generations to come. If conservation is important to you and your business, consider becoming 100% AWARE.

Across the globe, PADI instructors and dive centers are committing to ocean protection through 100% AWARE partnerships. 100% AWARE partners support a healthy and abundant ocean by making a donation to Project AWARE on behalf of each student that they certify through PADI PIC Online.* 100% AWARE partners’ ongoing contributions make a difference by providing vital funds to support Project AWARE’s two core areas of focus: marine debris prevention and shark and ray protection.

2015 Project AWARE card choicesBest of all students certified through a 100% AWARE partner will receive the Project AWARE version of their PADI certification card, so that they can proudly display their support and remember their positive experience with you! Divers value practices that protect the ocean and want to dive with instructors and dive centers that share their values – show them that you care!

Ready to get started? Follow these easy steps to become a 100% AWARE Partner:

1) Get started by submitting your 100% AWARE partner agreement. Individual instructors and dive centers may apply. You have the option to donate $10 per certification card, or a flat donation of $250 per month.
2) Log into POL using the PADI member number on your 100% AWARE agreement and select your choice of preferred certification card.
3) That’s it! All your certifications will be automatically issued as AWARE cards without making a donation to process.

It’s easy to get started! Effortlessly support ocean protection with every certification – the benefits are endless! If you need any help along the way, Project AWARE is here to help. Simply contact the Project AWARE Team or click here to learn more.

*With the exception of EFR, Seal Team and Tec Rec.

5 Reasons… to Go Digital

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The PADI Digital Product Suite is a collection of industry-leading products designed to modernise and enrich the learning experience of students and PADI Professionals. Here’s 5 reasons why you should make the switch from paper to digital:

#1 – It’s the way divers learn today. These days, many customers are permanently attached to their digital devices: mobile phones, tablets and laptops. By offering PADI’s Digital Products, you’ll be able to offer these students a fully interactive and highly engaging way of learning that will live up to their modern day expectations of learning in the fast paced digital world.

The Benefit to You: Engaged customers will enjoy their experience and be more likely to recommend your business.

#2 – You’ll have the flexibility to order on-demand. PADI Digital Products can be purchased through the PADI e-Shop (available via the PADI Pros’ Site), so you’ll be able to enjoy 24/7 access 365 days a year. Because they’ll appear in your PADI Online eShop MockupProcessing Center account almost instantly, you’ll be ready to register your next student without interruption – anytime of the day or night. This means you can order products to suit your students’ demands.

The Benefit to You: Purchasing materials as and when you need them and removes the need to tie up business resources in supplies of extra stock.

#3 – No shipping means less costs. Because PADI Digital Products are digital, that means there’s no paper involved – the product is delivered to you electronically via the e-Shop and PADI Online Processing Center, and from there, delivered to your student via the PADI Library App.

The Benefit to You: No physical product means no need to ship products, which reduces overheads and helps keeps your costs to a minimum.

#4 – Staff and students will benefit from enriched teaching opportunities. With interactive content, quizzes, videos and intuitive gesture-based navigation, PADI Diigtal Products offer an enriched learning experience. Excited students are usually waiting for knowledge development to finish so they can get to the water, but with this engaging way of learning, they’ll be immersed in the theory, and potentially tricky topics will be transformed into a fun experience for everyone.

The Benefit to You: Not only does it lead to more effective teaching schedules but students will want to keep on learning – and diving – with you.

#5 – It’s kinder to the environment. With the ever-growing impact of conservation charities such as Project AWARE, and with divers’ being encouraged from all sides to protect and preserve the natural environment, it makes sense for Dive Centers to PA_0conduct themselves in line with the greener values of the diving community. By using PADI Digital Products, you’ll be using less paper, and using less paper will reduce physical waste as well as help to save the world’s rainforests.

The Benefit to You: You and your customers will appreciate – and feel good about- being able to teach and learn in a way which reduces the impact on the environment.

Ready to Go Digital? Make sure you’re familiar with what’s available by reading the PADI Digital Product Suite brochure or contact your Regional Manager for more information.

Kick off your #MyOceanChallenge this Endangered Species Day

Are you up for a challenge? Join the Endangered Species Day 2015 celebration by taking the My Ocean Challenge, Project AWARE’s new, exciting way to take action for ocean protection.

Endangered Species Day - My Ocean Challenge

The challenges facing endangered marine species, big and small, have never been more pressing. With My Ocean Challenge, you can help tackle two of the biggest challenges faced by our ocean: marine debris and over-exploitation of sharks and rays.

Taking the My Ocean Challenge is a great way to raise awareness about endangered marine species and raise funds critical to protecting our ocean and its wildlife.

From running a marathon to baking cakes, participating in a sponsored abseil event or donating your birthday, the funds raised through your My Ocean Challenge fuel the grassroots action and policy change necessary to ensure a clean, healthy ocean planet for us today and for future generations.

On Endangered Species Day, May 15 – or starting any day you choose – go to to kick off your My Ocean Challenge. A bike ride, skydive or taking part in a sponsored bungee jump – the possibilities are endless! My Ocean Challenge is all about challenging yourself to help protect the ocean. The only limit is your imagination!

Our ocean is facing tough challenges. Your challenge this Endangered Species Day and beyond: Fundraise for its protection.

Take Project AWARE’s #MyOceanChallenge

*Beginning on Endangered Species Day 2015, the first ten fundraisers to raise $500 or more will also be awarded with a Quikpod selfie stick so you can show the world how you took on the challenge!

Earth Day: It’s Our Turn to Lead

Dive Against Debris Twitter PADI

22nd April 2015 marks the 45th Anniversary of Earth Day. This year, under the theme “It’s Our Turn to Lead”, the Project AWARE movement will once again lead efforts to tackle marine debris from beneath the surface of the waves.

We know only too well the devastating impacts marine debris has on ocean wildlife. And we see this first hand. In fact through Project AWARE’s Dive Against Debris program, divers are truly able to lead efforts and actions to remove rubbish and collect and report data on what lies beneath the ocean surface. It’s a unique perspective, a different view point from the “out of sight – out of mind” view.

So this Earth Day let’s join together to show the world how divers are leading the fight against debris.

  1. Lead and Teach

Get the rating to teach the Project AWARE Dive Against Debris Distinctive Specialty. From planning the dive to reporting the debris data, the Dive Against Debris Distinctive Specialty prepares students to participate and support regular Dive Against Debris surveys, join other surveys, or, in case of more experienced divers, to start surveys of their own.

All applications received before 30th April will receive a Dive Against Debris mesh bag absolutely free*! Apply direct to PADI today and they will donate your instructor application directly to Project AWARE.

All course materials can be downloaded from

  1. Organize

Add your Dive Against Debris action to the Action Zone and invite your local community to take part. Be a leader and raise awareness locally.

Divers are leading the fight against marine debris every day and on every dive. Stay tuned to Project AWARE this April as we celebrate Earth Day and recognize Dive Against Debris heroes like you.

*Offer available whilst stock lasts

What Do You Love About the Ocean?

LoveCampaign_TwitterCoverDo something different this Valentine’s Day. Inspire your student divers to protect the underwater world by taking part in the #WhatILoveAbouttheOcean campaign.

Join Project AWARE in celebrating what divers everywhere love about the ocean:

  1. Share your favourite ocean picture on Twitter or Instagram using #WhatILoveAbouttheOcean. Your image will be automatically added to the campaign photo grid.
  2. Don’t have a Twitter or Instagram account? Don’t worry you can still participate by adding your photo directly to the #WhatILoveAbouttheOcean grid. Don’t forget to add a caption!
  3. Make a donation to help protect what you love for future generations.

Project AWARE will spread the love far and wide by featuring some of your best pics to inspire others to love and protect the ocean!

Share your love for the ocean this Valentine’s Day and head to Twitter to tweet your love: This #ValentinesDay I’m celebrating my ❤ for the ocean to inspire others to protect it #WhatILoveAbouttheOcean


Project AWARE: A Year in Review


As we approach the end of 2014, it’s a special time for many people across the globe to celebrate. And here at Project AWARE, we’re celebrating YOU! Every day we receive messages, emails and images of the actions you’re taking to lead the fight for ocean protection in your local community. Whether you’re involved in Dive Against Debris, teaching the AWARE Shark Conservation Diver Specialty or urging increased protection for sharks and rays, your actions and passion inspire all of our staff, each and every day. Thank you.

Check out Project AWARE’s New infographic and the video below to see what your support has made possible in 2014. Thank you for all you do to protect the ocean.

From all of us at Project AWARE, Merry Christmas and Best Fishes for the New Year!

Celebrate #GivingTuesday – Give Back to the Ocean you Love

PADI is giving back to the ocean in celebration of #GivingTuesday – an international day to bring people together with a common purpose: to celebrate generosity and give thanks. To mark the beginning of the holiday season PADI will match all donations to Project AWARE up to $25,000 before 31st December.

And everyone who donates $150 or more also receives a limited edition Fourth Element t-shirt.

Fourth Element Tees 

PADI’s commitment to #GivingTuesday is an industry first and we encourage all dive centres and PADI divers to give back to the ocean and make #GivingTuesday a day for our ocean planet.

The time to protect the ocean is now.

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PIC Online Worksheet and Project AWARE Donations

The PIC Online Worksheet (519DT) is a form designed to help dive centres and instructors collect the information needed to complete the PIC online process when certifying students. As with paper PICs, student divers have the opportunity to support Project AWARE with a donation. However processing Project AWARE donations through PIC Online is not as straight forward as with paper PICs.

PIC Online Worksheet

What is the PIC Online Worksheet and how should it be used?

The PIC Online Worksheet includes 2 sections: Part 1 is where all the information about the certification itself is entered and Part 2 is where your student personal details are captured. The form also includes a Project AWARE section where payment details can be added to support ocean conservation by choosing the AWARE limited edition version of your student certification card. Unlike the paper PIC and Project AWARE insert, the PIC Online Worksheet does not need to be returned to PADI. The worksheet is a tool for you to use to collect student information that need to be entered online as part of the PIC Online process. However, like with any forms used to collect personal data including payment details, it is important to follow best practices in how this data is handled. In practice, it means that if you use the PIC Online worksheet, it’s important to:

  • Be transparent with your students about how you intend to use their data;
  • Keep the data safe and secure at all times;
  • Ensure that the information on the form is securely discarded;

Why is the CVV number field missing?

Even though the PIC Online Worksheet is a tool for you to help you collect all the information needed to process your student certifications online, some information such as the CVV (Card Verification Value) must be collected separately from the rest of the card details due to PCI regulations. We understand this adds to the administrative burden of collecting Project AWARE donations when processing certification cards online. We know some dive centres and instructors are collecting the Project AWARE donation from their students by cash and use the stores or their personal credit card details to process the donation via the PIC Online Process. We understand that this may not be a suitable option for all instructors or dive centres.

How do I make it easy for my students to support Project AWARE?

With more and more PICs now being processed online, less certification cards are being processed with Project AWARE donations. Yet, the threats facing our oceans continue to grow. With these issues in mind, Project AWARE launched 100% AWARE – A Partner Giving Programme exclusively for PADI Members. 100% AWARE means that you can:

  • Streamline PIC Online Process – give all of your students the AWARE certification card, in one easy step. All your students receive a Project AWARE card and you no longer need to process your students’ credit card details through the PIC online process.
  • Effortlessly support ocean protection with every certification.
  • Create loyal customers who appreciate and value your commitment to conservation.
  • Partner with Project AWARE to protect the underwater world your business relies on.
  • Gain positive exposure to a movement of millions of scuba divers worldwide.

2014 Project AWARE certification card

Project AWARE relies on financial support from environmentally concerned divers to achieve its mission and work towards a return to a clean healthy ocean for us today and future generations of divers. Donations through the PADI’s certification process is critical to secure funds to support Project AWARE’s ongoing battle to protect vulnerable shark and ray species and protect marine life from the onslaught of marine debris.

Make it easy for your students to support ocean conservation and make it easy for you to show your commitment to Project AWARE. Become a 100% AWARE partner today! Go to: to download an application form.

For more information about the PIC Online Worksheet, contact Customer Services or visit the Online Processing Center in the PADI Pros’ Site to download the Step by Step Guide to PIC Online processing.

PADI Project AWARE Specialist & Finland’s Baltic Sea event

PADI Project AWARE Specialist & Finland's Baltic Sea–event

Thursday 13.11.2014  6-9 p.m. @ Helsinki Dive Centre, Lauttasaarentie 15, Helsinki, Finland

During the free-of-charge environmental AWARE evening you will get interesting local insights into the current state of Finnish coastal and inland waters, what is being done to protect them and what opportunities the divers in Finland have to have a positive effect on our aquatic environment. Mr. Jouni Leinikki, founder of Alleco Ltd, the leading aquatic environment research and analysis company, will discuss the topics with the audience.

In addition, you can enjoy the photo presentations of Finland’s leading diver photographer Mr. Pekka Tuuri. He’s theme will be “Biodiving is fun!” and he will show and tell about his breathtaking photos how hehas seen our coastal waters. He will give lots of practical tips to successful bio diving: what, where and when to look for, how bio diver dives and how to protect the environment while diving.

Meet also Ms. Heli Halava from the Finnish Divers’ Federation and Ms. Nina Viitanen, and sign up for the Project AWARE Helsinki 2015 event already!

Everybody interested in aquatic environmental issues are most welcome!  Also you can complete the optional PADI Project AWARE Specialist –course, for 50e, and get the added local insights on top the already top course!

Inquiries: Organizer Tomi Välimaa (IDCS #332072): [email protected]


PADI Project AWARE Specialist –course:

PADI Project AWARE Specialist & “Finland’s Baltic Sea”–event of Facebook:

Pekka Tuuri’s amazing photos:


Alleco Ltd:


Finnish Divers’ Federation: