PADI Pro Member Benefit #4: Social Networks for PADI Pros

Social MediaIn addition to the PADI Pros’ Site and other PADI Member publications (online and print), you can access relevant content from our PADI Professional social media channels.


The PADI Pro YouTube channel not only provides a number of ‘how-to’ videos to help you make the most of PADI tools and training, it also features a range of promotional videos that you are able to share across your own networks to help boost new diver acquisition and sales.

In addition, the PADI Pros Facebook and PADI Pros Twitter pages will keep you up to date with global and regional news from your local PADI office and Regional Managers, as well as the latest sales offers, webinar sessions and other business, training and marketing tips.

scubaearth_ecardsFinally, ScubaEarth is PADI’s own social platform and has over 200,000 users with this number continuing to grow at a rapid pace. If your business is not taking advantage of this active community yet, head over to and create a free account today. You can connect with your dive crew and customers, promote trips and promotions and showcase equipment brands in the Gear Locker, and view your certifications. Find out more about why you should join this expanding online dive community today.

Remember: renew your 2016 PADI Professional Membership before 31st December 2015 and you’ll be able take advantage of our special renewal offers. Find out more here.

Ready to renew? Click here to renew your membership online, or contact Customer Services by email ([email protected]) or telephone (+44 (0)117 3007234)

Using Instagram to Promote Your Dive Business

instagram-banner-webIf your social media activities are limited to Facebook, consider adding an Instagram account. The popular photo sharing app is easy to use and can help expose your business to a new demographic. Use Instagram to upload recent scuba class photos, your favorite underwater pics or marine life, and save time by automatically publishing your Instagram posts to your Facebook page.

Here are a few more good reasons to try Instagram:

  • Instagram users tend to be younger than the average Facebook user, they are also 25% more likely to earn a high income.
  • Instagram recently hit 300 million active monthly users – surpassing Twitter.
  • The best reason? Instagram will actually show your posts to all your followers (unlike Facebook).

Still not convinced? Check out this article.

Ready to get started?

  1. Sign up for an Instagram account and choose a username that represents your business and is easy for customers to remember, spell and search for.
  2. Add a profile photo (use your logo if possible) and a link to your website. Your profile image will appear as a small circle approx 150 x 150 pixels.
  3. Link your account to Facebook and/or other social networks.
  4. Each time you upload a photo, you’ll have the option to share to Facebook or whatever other social networks you’ve linked. You can also choose not to share on social and the photo will post only to Instagram.

Posting to Instagram

You can take a photo using your device’s camera, or use a picture already saved to your phone. If using a photo from your gallery, remember that Instagram sizes photos to perfect squares. Horizontal (landscape) photos be cropped.

Instagram best practices

Interact! Just like Facebook, you can receive notifications when customers interact with your account. For example, you can receive an alert when:

      • A user likes or comments on one of your photos.
      • A user @mentions you in a comment.
      • When your photo is posted to the Popular page.
      • When your account is tagged in another user’s photo

To receive notifications: click on the Settings wheel while viewing your profile. Scroll down and select Push Notification Settings. You can also edit your Share Settings from the options panel. To change the way you receive notifications from Instagram, exit the app hashtagsand access the Settings location. From there, find Instagram in the Notification Center and configure your app preferences.

Use tags such as #photooftheday #tbt #scuba #scubadiving. There’s no need to overboard with hastags, two or three are ideal. Tag your best scuba diving images #PADI and you could be our featured photo of the day. See recent favorites at: paditv on Instagram.

Include a location in your post, it can increase engagement by 79%.

Grow your followers
Search hashtags, location and Photos of You to find others’ posts about your business. Attract new followers by liking and commenting on their images.

Add Videos
You can record and post video clips from the Instagram app. To record video, press the camera button and and choose the video recorder option on the right. You can film one long video (or splice several short clips together). To create multiple clips, lift your finger off the record button. If you aren’t happy with a previous clip, delete it by pressing the delete arrow.

Looking for Instagram Inspiration?

If you’ve created your Instagram account but aren’t sure what to post, start following some of these dive shop and dive industry accounts to get ideas.

PADI on Instagram[email protected] (Georgia)
Orvil Clark (Oahu)
Dive in Ecuador
Project AWARE
Force E (Florida)
Sidey the Shark (Maldives)
SD Expeditions (San Diego, CA)

Check out the Instagram for Business blog for examples of how brands use Instagram.

Want more help?
If you’re just starting out in the world of Instagram or want to improve on your existing successes, book onto a PADI Business Academy to learn more about harnessing the power of online marketing, or, speak to your PADI Regional Manager.

New PADI Divemaster promotional video available

PADI has just published a brand new promotional video on the PADI Producer YouTube Channel. The video focuses on the PADI Divemaster course, inspiring new and existing divers to take the next step and Go Pro.

Here’s a few ideas on how you can use this great new tool to help drive your business:

  • Share the video across your website and social media channels to inspire existing customers and even their non-diving friends to choose the PADI Professional lifestyle.
  • Play the video on-screen in your store to attract the attention of visitors to your shop who might be thinking of their next steps in diving.
  • Show the video as part of a final presentation at the end of the PADI Rescue Diver course to inspire your new Rescue Divers to continue their adventures with you.
  • Include the video in an email newsletter targeted at your existing Rescue Divers along with a limited edition promotional offer to encourage course bookings.

The video link can be copied here:

Check out the video below!

ScubaEarth Reaches 200,000 Users Worldwide!


We’re pleased to announce that ScubaEarth has now reached 200,000+ users, with this number continuing to grow at a rapid pace.

We love seeing the passion for diving shared around the world. Whether that be through the 165,000+ dives that have been logged, the 58,000+ photos or dive videos that have been shared, or the 84,000+ pieces of gear that have been added to the gear locker, it’s great to see PADI Divers and PADI Professionals all over the world getting involved.

If your business is not taking advantage of this active community yet, make sure you head over to and create a free account today. Here’s some reasons why:

  • IMG_193With the free ScubaEarth mobile app and integration into the PADI App, ScubaEarth is available at the fingertips of your customers 24/7
  • Divers can log their recreational dives, including photos and videos of their memories. When they read back through their favourite dives, they’ll be inspired to want to come back and visit you in the future.
  • Students can also log their training dives (currently PADI Open Water Diver only, other courses being added in the near future). The dives can be digitally verified by their PADI Instructor, providing a quick, fun and eco-friendly way to fulfil this training requirement.
  • By adding dive sites to the ScubaEarth directory, you can put your local diving on the map and inspire divers who are planning their next trip.
  • By connecting with your customers on ScubaEarth using the Wall and Announcements, they’ll be able to follow you latest news on courses, trips, promotions and general fun stuff that will keep them wanting to come and dive with you in the future.
  • Showcase equipment brands available at your store in the Gear Locker, helping customers to identify what services you can assist them with.
  • certsDivers and PADI Pros can view lists of their PADI certifications, including the certification date, fun badges, links to share the certification with their friends on social media and links to order a replacement for any of their individual cards.
  • A directory of underwater marine life is a great way to help students learn more about what they’ve found on their last dive, or find new ones that they’d like to try to find next time.
  • Weekly Featured Destinations help spotlight different travel locations around the world, helping to inspire divers to visit both your local dive sites and book onto trips abroad.

The following Infographic highlights some key statistics from the ScubaEarth community and logged dives. Want to help shape the future of ScubaEarth? Go online (and encourage your customers to do the same) and log your dives today!



5 Ideas for Social Media Content


Keep your social media posts varied and unique for your customers with these 5 content ideas:

#1 Product Reviews

Post a quick review on your blog for a new product in your shop. This will offer your customers expertise and guidance for their decision and they’ll see you as someone they will trust to make a purchase from.

Post the article on your website or blog in the first instance, and then link back to from each of your social media channels. This will help build engagement and cross-platform traffic!

#2 Pretty Pictures

Sometimes a great diving picture speaks a thousand words to your potential customers! Having diversity on your social media feeds will benefit your level of engagement from fans and inspire them to do more diving or even take a photography course with you.

Don’t just feature local dive sites – inspire divers with other destinations, too. Seeing the sights from around the world will ignite your customer’s interest further and can help to sell trip spaces to far away places.

#3 Course Updates

Remind your instructors to take pictures of their students on land… but beware the dreaded “parking lot picture”. Avoid taking pictures randomly as people get into their dry suit/wetsuit next to their car, as this won’t help to sell diving. Instead, allocate a time where you can take a good group picture, preferably with your logo in the background. Upload this to your social media channels with some fun updates about what’s happened that day (with congratulations for any achievements).

Remember that you can’t tag people from your Business Page – so your students will have to do it themselves. Remind them to tag themselves in the picture and share it with their friends to help get your business name in the social feeds of non-divers.

#4 Conservation Messages

Debris Activist Logo WhiteAs divers, we are ambassadors of the sea. It is our responsibility to help build awareness of the dangers which threaten our oceans, rivers and lakes. Update your customers with the latest Project AWARE campaigns and news such as Dive Against Debris and share tips on how they can help make a difference with the 10 Tips for Divers to Protect the Ocean Planet.

#5 Event News

Remember to spread the word about your events by adding posts on your social media channels about what will be taking place. Publish these at regular intervals leading up to the event to remind customers, especially if your first announcement is published a long time before the event is scheduled to take place.

After the event, make sure you upload plenty of fun pictures and news about what took place. Like course updates, remember to get your attendees to tag themselves in the pictures for maximum engagement!

Need more ideas?

If you’re just starting out in the world of Facebook Business Pages or want to improve on your existing successes, book onto a PADI Business Academy to learn more about harnessing the power of online marketing, or, speak to your PADI Regional Manager.

New Contest – Dives with a Difference

0507 Dives With a Difference FB Header

For our Dives with a Difference contest, we’re looking for dive sites which are out of the normal scuba box – the places we don’t always dive every day, locations that need specialist training to access, or simply those which are a one-of-its-kind in the world. Dive sites such as…

  • Missile silos and bunkers
  • Underground caves, the cenotes and other sinkholes
  • Diving under the ice
  • Sculpture parks, memorials and hotels below the surface
  • Craters, volcanos and altitude dives in the mountains
  • Underwater forests, parks and ruins
  • …surprise us with your most unusual diving destination!

If you regularly dive, teach, or run your PADI business from one of the world’s more unusual diving locations, submit a photo or video of your most extraordinary dive and you could win one of three cool prizes!

How to Enter

Enter your details on the PADI Facebook Page Contest Tab and upload either your photo or video along with a short description of your dive and what makes it unusual. Entries must be submitted before 11.59pm UTC on 16 June 2015.

Selection Process

PADI staff will shortlist 10 finalists after the entry period closes. These 10 finalists will be listed on the contest page for public vote between 19th-26th June 2015. The three entries with the highest number of votes will be chosen as 1st, 2nd and 3rd Place Winners.

The Prizes

The Winner (1st Place) will get a GoPro video package which includes: One Hero4 Silver camera kit, 2X filters, 1 dive housing and 1 camera tripod.

Two runner up winners (2nd Place and 3rd Place) will each win a Quik Pod DSLR/POV Ultra selfie stick, a Quik Pod Floating Lanyard and a PADI Prize Pack/Swag bag.

Good luck!

Free marketing tools to help boost sales of courses and materials

Looking for new ways to market both entry level and continuing education courses and equipment to new and existing customers? Whether you want to promote your business at a local event, create a new social media campaign or send a promotional offer to divers through an email newsletter, make sure you download the free marketing toolbox today and take advantage of a range of materials.

Untitled-1The toolbox is currently available in English with additional languages available later this month. The tools promote courses all the way from DSD and beginner courses all the way up to professional certifications such as Open Water Scuba Instructor.

The toolbox includes:

  • Posters
  • Social media images
  • DL Flyer templates
  • Email templates
  • Email headers

Click here to download the toolbox in ZIP format. You can also access it from within the PADI Pros’ Site by visiting Toolbox > Marketing > Campaign Tools PADI Europe, Middle East and Africa.

To get tips on making the most out of these free marketing materials, contact your PADI Regional Manager or sign up to one of the PADI business Academy programs.

Getting the most out of the new PADI DSD programme!

se_flyertemplateWith PADI’s new Discover Scuba Diving® Participant Guide (product no. 72200) now a few months old and a number of great DSD events across some key European markets behind us, its a great opportunity to have a look at how best your centre can profit from the programme.

With the new guide PADI really helps you in getting those DSD to Open Wate Diver conversions. The guide has a number of benefits for the DSD participant which we think will make them much more open to conversion, plus they get some really great things to take away and remember the amazing DSD experience you have provided.

Each Discover Scuba Diving® Participant includes a special code that unlocks a number of benefits for the DSD participant; including a commemorative Discover Scuba Diving eCard (which has been a very popular item with participants), access to the PADI Open Water Diver Online Preview, 90-day trial access to PADI Diving Society and 90-day trial access to ScubaEarth Premium.

To claim these benefits participants need to sign up to ScubaEarth and select a primary dive centre – This is why its important for your centre to be registered on ScubaEarth.  If they can’t select you then your chances of conversion are lowered.  This is particularly important when it comes to the eLearning preview as participants can purchase the full version through this.  That means a potential extra revenue stream has now gone to a competitor.

Don’t forget its not just DSD participants that you can  engage—and convert – For example, when users log on to ScubaEarth, they can join your Dive Crew, check out what gear you recommend, keep up with your store’s announcements (including your events or specials), look at your photos and follow anything you post on ScubaEarth. This gives them a direct connection with your dive centre’s activities. If you haven’t logged on to or been active on ScubaEarth lately, take the time to do so now.

You can register via your stores PADI Pros Account logon.  You can find more information to guide you through this process on the Pros site also.   Once signed up you can access ScubaEarth directly via using the same logon as your Pros account.DSD email example

Remember one of the most effective ways to increase conversion is to send out course
completion emails, here you can push the upsell but also give the participant that special feeling that comes with completing a PADI course!  But thats not all, you can use this email to promote all your Social media, maybe newsletter or next club event.

If you are looking for some ideas on how to use ScubaEarth check out these other articles

4 simple and easy ways to build your ScubaEarth dive crew!

Utilising ScubaEarth to generate new enquires and bookings.

Get Involved With ScubaEarth

For more information, contact your PADI Regional Manager. To order the new Discover Scuba Diving Participant Guide, contact your PADI Sales Consultant